Bask Dispensary | Massachusetts
After being open for three years, Bask Dispensary was ready to update their website to showcase what they offer the South Coast of Massachusetts. They were confident in their product and their mission, and they wanted their brand to reflect that. But, it was also important to remain open and approachable to those still learning about and exploring the benefits of cannabis. After talking with their marketing team and going over their brand decks and competitors, I wrote five pages of website copy, complete with layout suggestions, search engine optimization (SEO), and meta descriptions.
My optimized copy, combined with the web dev powerhouse PSG Media and their incredible buildout, earned Bask a 35% increase in the number of pages people view per visit, as well as a 17% increase in the total amount of time spent on the site. Explore their site below to read what I wrote for them, or check it out live at cometobask.com.
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What Bask Dispensary had to say…
"Angela was recommended to us by Joint Venture & Co., and we were thrilled with the work she produced. Our cannabis company was undergoing a brand refresh and needed updated website copy to match our new approach. Angela took the time to get to know our needs, our new brand, and our goals, and created compelling copy that represented our updated voice. Since then, we've seen a 35% increase in the number of pages people view on a visit to our site, as well as a 17% increase in the total amount of time spent on the site. I know Angela's copy played a big part in that bump. I definitely recommend her to any dispensaries looking for a copywriter!"
-Chapman Dickerson, CEO & Board President, Bask Dispensary, MA
Looking to update or create your own website?
When you work with High Standard Copy to develop your cannabis website copy, you’re guaranteed:
Professional writing that reflects your brand’s mission, tone, and voice
Topic research
Search engine optimization (SEO)
Persuasive calls to action (CTAs)
Layout suggestions
One round of edits
